Health Insurance Provider Boosts Applications

Project Overview

Campaign Overview: One of the nation’s leading insurance providers sought to boost applications for their Advantage plans during this year’s enrollment. They wanted to implement a programmatic strategy that would complement their existing campaigns and direct viewers to their website for more details. They utilized the ZTV solution to reach eligible individuals at a local level with targeted video ads delivered across CTV devices.

Strategies Deployed: Large Screen CTV devices with the following inventory sources: National Geographic, ESPN, Hulu, Paramount, Fox Sports, History Channel

Results: The client saw an overall Video Completion Rate (VCR) of 98.7%

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