AI Startup Reaches Funding
Key Results
Project Overview
Campaign Overview: An AI startup specializing in customer service agents was looking to grow their lead volume beyond Upwork and other Freelance websites. They were in a crucial stage of growth looking to secure the next round of funding to continue their growth.
Strategy Deployed: We used Geofencing targeting to capute audiences at a list of trade shows and events with ideal customer profiles. Site retargeting was used to capture and re-engage existing traffic to the website. We developed compelling creative to target their ICP on Meta Ads with a lead gen campaign. They also developed customer offers and landing pages to drive further conversions.
Results: They were able to significantly increase relevant traffic and capture leads through landing pages and Meta Ads. The campaign generated 241 new leads within the first 3 months. They were able to reach their funding milestone.
