Hair Care Supplier Finds More Distribution
Key Results
20
New Distributor Opportunities
0.35%
CTR
Tactics
Facebook, Instagram, Geofencing, Keyword Search, Retargeting
Industry
CPG
Ad Formats
Display
Geography
Canada, US
Project Overview
Campaign Overview: A provider of men’s luxury haircare and grooming products was looking to increase brand awareness for their professional line of products across barbershops. They were also looking to test new product concepts with targeted messaging to relevant industry buyers.
Strategies Deployed: Location Geofencing, Event Geofencing, Keyword Contextual, Keyword Search Retargeting, Facebook, Instagram, Custom Landing Page Development, Data Integration
Results: The campaign generated a 0.35% CTR performing 3.5x higher than the campaign goal. The custom landing page generated over 20 new business conversions.